WE ARE ON A MISSION TO KEEP RUNNERS RUNNING
During March our efforts were focused on conducting the Fearless Project & introducing the updated Nike Infinity models.
Despite COVID restrictions we managed to stay on top of the situation & created a mini Fearless study for our market.
We seeded our RNG experts, coaches, specialists & influencers included them in early testings of the shoe.
During the course of 2 weeks they had the chance to test the shoe, run some miles in it, try it on different surfaces and on different training regiments.
They filmed a video review, in which they expressed their impressions and wrote down all the PRO’s and CON’s of the shoe, with their expert advices.
Together with our CS partner RUN N More and our media partners we supercharged their stories and spread their experience across all relevant platforms.
All our experts and partners together with RNG teams shared the stories and educated the consumer about new technologies and benefits of the updated shoe.
RESULTS
Don't let running stop you from running.
